October, 2020
How Does SEO Help Your Business
When you made the decision to start your own business, I am sure that marketing it and growing it was probably not on the pros and cons list under “pros.” Much of the reasons to own your business was related to the freedom that it offers. Working for yourself and being in charge of your […]
Squarespace and SEO
Squarespace has long been known as having poor performance related to SEO. There are on-page elements and customizations that many other platforms provide a better experience regarding SEO. This does not mean you should stay away from Squarespace as it is a powerful tool for the folks who do not have much development experience. The […]
Leveraging User-Generated Content for SEO
One of the main drawbacks to SEO is the amount of time and effort required to rank above your competitors. Google’s search engine tends to prioritize sites that consistently produce new and relevant content. The issue becomes then, how much content can be realistically produced before your time and money are ill-spent. One potential answer […]
Is Content King? What You Need To Know
Unfortunately, creating earth-shattering content will not get you to the top of search queries and grow your business. It is however an important part of everything that goes into how search engines rank and index your website. The phrase has still lasted almost 3 decades as a major selling point for internet marketers all over […]
Implementing a Keyword Map
One of the first and most important steps to getting an SEO campaign off the ground is the keyword map. At Firestarter SEO, once we’ve completed our keyword research, we’ll collaborate with the client to decide which keywords make the most sense for their business goals. What is the Keyword Map? A keyword map refers […]
How PPC can Help with SEO
SEO and PPC are two things we often hear in the same sentence. They do work within a lot of the same spheres and the results come about on a Search Engine Results page, or SERP. PPC can be a great way to jumpstart leads or supplement the first page rankings you already have. It […]
Firestarter’s Best Practices for Content
In most cases, the largest amount of time that is spent on SEO revolves around content. Everything from writing all of the pages of your website, to the extra content, guides, blogs, etc. takes time and effort. Your content represents you and your brand while at the same time needs to speak to the search […]
What are the Top SEO Tools?
One of the best things about SEO is that with some research, study, and time anyone can gain enough of an understanding to begin helping their own website. However, most business owners are either unaware of the vast pool of resources at their disposal, or they have so many options they can’t figure out what […]
Bounce Rate and Dwell Time
It is important to preface this article by stating that Google has adamantly denied using bounce rate or dwell time in its ranking algorithms. While the truth of this has been endlessly debated by top SEO experts, Google does gather user engagement data and we should consider the potential impacts. What is Bounce Rate? A […]
How to Read Your Google Analytics Stats
Setting up and confirming Google Analytics tracking is a chore in and of itself. Once you have analytics set up, how do you know which metrics are important? We will talk about the different types of data you will see in your reports and analytics profile here. Realtime Statistics The first report statistic in the […]