97% of People Learn About a Local Company Online
Local Search is when a search is performed where use the intent is to find a local business or service. The user is seeking business in a geographical area. The results displayed are served with a dropper associated with a Google My Business Profile page.
Searches with local intent are continually increasing and with the rise of mobile search, this trend will only continue. Therefore, it is essential that businesses are visible when search with local intent are performed. The businesses appearing in local search are capturing all the traffic for the relevant searches.
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